The Year in Social Media: A Rollercoaster Ride for Justin Bieber
1. January: The Great Unfollowing Spree
In early January 2025, fans noticed something strange—Justin began unfollowing and even blocking several longtime figures from his Instagram account, including his wife Hailey, his former manager Scooter Braun, mentor Usher, and others close to him. Posts from Reddit revealed speculation about “blocking” rather than just unfollowing, noting that likes and tags had disappeared as well.
“He also blocked (not unfollowed… Scooter Braun… Allison Kaye… Poo Bear…)”
This sparked widespread curiosity and concern. Some fans wondered if his account was hacked or if it was part of a calculated PR move. Bieber later claimed his account had been hacked, attempting to quell the speculation.
2. February: Family, Faith, and Responding to Rumors
February saw a more thoughtful, introspective Justin. He posted several personal and reflective updates:
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On February 6, a carousel of photos with his friend Chris Brickley, captioned simply “my boy,” seemed to reaffirm JB’s connections to real-life friendships amid the chaos.
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A cryptic post on February 9—“Macho aposenta essa aposentadoria logo”—hinted at his intention to continue pursuing music
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He shared a spiritual-looking “artist’s prayer” video with Amanda Cook on February 10.
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And on Valentine’s Day, he posted an intimate carousel with Hailey, captioned “HAPPY VALENTINES DAY FROM THE BIEBERS,” perhaps a direct response to the circulating split rumors.
Meanwhile, both Justin and Hailey spoke out against rumors of drug use and marital troubles, with Hailey defending his well-being and emphasizing their focus on family.
3. March: Emotional Honesty and Personal Growth
In late March and April, Justin’s social media leaned into vulnerability and mental health:
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He posted a heartfelt Instagram video admitting, “I think I hate myself sometimes,” reflecting the pressure to remain “authentic” and his ongoing journey toward self-worth.
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Earlier, he had hinted at working through his “anger issues,” signaling personal growth
These shared struggles resonated with fans, earning praise for his openness.
4. April: Fashion Moves with SKYLRK
April marked a stylistic shift. Justin revealed his new fashion venture, SKYLRK, on Instagram—sharing merch-like sweatshirts, beanies, and sunglasses bearing the brand’s logo. He also removed Drew House from his bio in favor of SKYLRK, hinting at a new creative chapter.
5. July: Surprise Album “Swag” Drops—Music Meets Mystery
Mid-July brought a major shakeup. Justin surprised fans by releasing his seventh studio album, Swag, on July 11. Teaser billboards with the word “swag” appeared globally—Times Square, Reykjavík, LA, Atlanta—heightening anticipation
Key singles followed:
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“Daisies” (lead single), released July 14, captured raw emotional terrain—celebrating his relationship with Hailey, touching on insecurities, and ultimately affirming commitment. It debuted strong and even became his first UK Number 1 since 2019
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“Yukon”, the second single, dropped shortly after and offered tender family-focused visuals. The black-and-white video released via Instagram featured Hailey and their son Jack, creating a warm, familial tableau.
The album included other introspective tracks like “All I Can Take”—exploring sensitivity and reliance on family—and “Butterflies”, which opened with a moment inspired by paparazzi interactions and leaned into melodic introspection.
6. August: Provocative Posts and Heartfelt Fatherhood
August has continued to be a dynamic month for Justin. Recently, he shared:
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Provocative modeling snaps wearing only white underwear and combat boots. The posts grabbed attention for their boldness, echoing past Calvin Klein-era fashion moments and prompting both humorous and worried reactions
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Candid fatherhood content, including three selfies with his almost-one-year-old son Jack ahead of his birthday. His affectionate embrace of fatherhood warmed fans’ hearts
Adding to this, he released the “Yukon” music video featuring family moments—Hailey and Jack front and center, affirming the emotional core of his artistry
7. Sidebar: Ongoing Rumors, Name Change, and Public Concern
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In the midst of all this, Justin changed his Instagram handle to “lilbieber”, prompting fan buzz and even concern regarding his impulsive decisions
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There’s been continued chatter around his mental health—some posts paraphrasing existential ambivalence and even conspiratorial whispers about his state of mind
Summary: The Tangled Threads of 2025 Online
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Professional Recalibration: Justin announced the end of one era (Drew House) and launched another (SKYLRK); then dropped a surprise album, Swag, packed with deeply personal songs and visuals.
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Personal Transparency: From VM-like poetry posts and spiritual snippets to bold fashion statements and raw admissions about self-worth and mental health, he’s offering glimpses behind the curtain.
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Family Front and Center: Posts featuring Hailey and baby Jack underscore a focus on personal life over performative PR.
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Digital Drama & Speculation: Hacking claims, unfollowing sprees, handle changes, and provocative posts led to rumors and concern—mixed signals that keep public attention laser-focused.
TL;DR: Justin Bieber’s 2025 on Social Media
He’s been unpredictable, introspective, and creative—often all at once. From reconciling personal growth and romance to revealing new music, fashion, and fatherhood, he seems to be navigating a bold reinvention. But behind the artistry, subtle message shifts and cryptic social behavior have also raised alarm bells, keeping fans guessing about where the real Justin ends and the persona begins.
