Mel Gibson, Mark Wahlberg, and Elon Musk Join Forces to Launch “Non-Woke” Film Studio with a $1–3 Billion Investment
In a bold move that’s shaking up Hollywood, Mel Gibson, Mark Wahlberg, and tech billionaire Elon Musk have reportedly partnered to create a new film studio focused on producing movies rooted in what they describe as “traditional family values.” The trio is said to be investing between $1 billion and $3 billion into this ambitious venture, which aims to provide an alternative to what they characterize as the entertainment industry’s increasingly “woke” agenda.
The announcement has set off a firestorm of reactions, with supporters hailing it as a refreshing counterbalance to mainstream media, while critics view it as a politically charged bid to reshape cultural narratives.
The Vision: A Return to Classic Storytelling
According to insiders familiar with the project, the new studio — whose official name has not yet been revealed — plans to focus on producing films and series that celebrate patriotism, faith, hard work, self-reliance, and the importance of family. The founders reportedly want to revive what they see as Hollywood’s lost art of storytelling that uplifts and unites rather than divides.
Mel Gibson, who has long been vocal about his disillusionment with parts of the entertainment industry, is expected to take on a creative leadership role. Gibson has enjoyed success with films like The Passion of the Christ and Hacksaw Ridge, both of which centered on themes of faith, courage, and sacrifice.
Mark Wahlberg, a devout Catholic known for his own efforts to promote family-friendly content through his production company, is also set to have a hands-on role, focusing on developing projects that reflect his values. Wahlberg has spoken in recent years about his desire to use his platform to promote faith and positivity.
Elon Musk’s involvement, meanwhile, brings not just financial firepower but technological innovation. Sources say Musk envisions integrating cutting-edge special effects, artificial intelligence, and distribution platforms to disrupt the traditional film industry model. His influence could help the studio bypass conventional Hollywood gatekeepers and connect directly with audiences worldwide.
Why Now?
This unprecedented alliance comes at a time of increasing polarization in the entertainment industry. Debates over diversity, representation, and social messaging in films and television have grown louder in recent years. Gibson, Wahlberg, and Musk appear to be positioning their new venture as a response to what they view as an industry that has become too focused on progressive causes at the expense of universal storytelling.
A joint statement issued by representatives for the trio reads:
“We believe audiences everywhere are hungry for content that reflects timeless values — stories that inspire, entertain, and remind us of what brings us together. This studio will be a home for creators who want to tell those stories without apology.”
The Scope of the Investment
With a combined investment reported to fall between $1 billion and $3 billion, the studio is poised to make a significant impact from the outset. By comparison, this level of funding rivals that of major streaming platforms and established film giants. Insiders say the founders plan to build state-of-the-art production facilities, launch their own distribution network, and greenlight major film and television projects within the next year.
Initial reports suggest the studio will produce a mix of large-scale blockbusters, faith-based films, and family comedies, as well as educational programming and documentaries. There is also speculation that Musk will use the venture as a testing ground for new content technologies, including immersive virtual reality cinema.
Mixed Reactions from Hollywood and Beyond
Predictably, the announcement has drawn both praise and criticism. Supporters, including conservative commentators and politicians, have celebrated the move as a much-needed corrective to what they see as a Hollywood that is out of touch with mainstream America.
“This is exactly what we need — stories that build up, not tear down,” tweeted one prominent conservative media figure. “Finally, people with influence are standing up to the cultural rot.”
On the other hand, many in the entertainment industry have expressed concern that the venture could deepen divisions and promote exclusionary narratives. Some worry that a studio built around opposing “woke” values risks alienating audiences who expect more inclusive, representative storytelling.
A well-known Hollywood producer, speaking anonymously, said:
“There’s plenty of room for different kinds of storytelling, but framing this as a battle against diversity and inclusion isn’t helpful. It just fuels the culture wars.”
The Future of the Studio
Details about specific projects are still emerging, but sources close to the effort say that several screenwriters and directors have already been approached to develop content for the new studio. Among the early rumored projects are a historical epic about the Founding Fathers, a family adventure series set on a farm, and a faith-based animated film.
Elon Musk is reportedly exploring ways to integrate the studio’s offerings into his other ventures, including X (formerly Twitter) and his satellite-based internet service Starlink, potentially creating a new global distribution model.
In addition, the studio is expected to offer opportunities for independent filmmakers who feel shut out of the mainstream industry due to their values or the nature of their work. There are also hints that the company may establish a talent incubator program to nurture young writers, directors, and actors aligned with its mission.
A Gamble or a Game-Changer?
Only time will tell whether Gibson, Wahlberg, and Musk’s new studio will succeed in reshaping the entertainment landscape or become another lightning rod in America’s ongoing culture wars. What is clear is that the trio’s substantial investment, combined with their star power and influence, ensures that the project will be watched closely by both supporters and skeptics.
As audiences await more details, one thing is certain: this venture marks one of the most high-profile challenges yet to the cultural status quo in Hollywood, promising to spark debate about who gets to tell America’s stories — and how.
