Artists Don’t Get Paid for Performing at the Super Bowl Halftime Show – Here’s Why
While the Super Bowl is one of the biggest televised events globally, boasting millions of viewers, many are surprised to learn that artists don’t get paid for their halftime performances. Despite the spectacle, elaborate production, and star-studded lineups, performers like Beyoncé, Shakira, and The Weeknd have all taken the stage without receiving a traditional paycheck from the NFL. But why?
The main reason is exposure. The Super Bowl halftime show offers artists an unparalleled platform, reaching over 100 million viewers in the U.S. alone and many more worldwide. This massive audience often translates into a significant boost in music sales, streaming numbers, and social media following. For example, after Jennifer Lopez and Shakira’s 2020 halftime performance, both saw their streaming numbers skyrocket by over 200%.
Additionally, the prestige associated with performing at the Super Bowl is invaluable. It’s considered a career-defining moment, placing artists in an elite club of performers who’ve graced the iconic stage. This can open doors to new opportunities, endorsements, and increased demand for concert tours.
While the NFL covers the production costs, which can run into the millions, artists sometimes even invest their own money to enhance their shows. The Weeknd reportedly spent $7 million of his own funds to ensure his 2021 performance met his creative vision.
Critics argue that, given the NFL’s massive profits, artists should be compensated directly. However, most performers view the halftime show as a strategic investment rather than a traditional gig. With the combination of global exposure and a boost to their brand, many believe the benefits far outweigh the lack of an upfront paycheck.
