In August 2024, Addison Rae, the multifaceted social media sensation turned pop artist, captivated her audience with a series of striking images promoting her latest single, “Diet Pepsi.” The promotional campaign featured Rae performing a bikini-clad handstand on a car at a gas station, a bold move that garnered significant attention and sparked discussions across various media platforms.
The imagery, shared on Rae’s Instagram, showcased her athleticism and playful spirit. In one standout shot, she executed a flawless handstand on the hood of a car, her toned physique on full display, embodying the energetic vibe of her new track. The choice of a gas station as the backdrop added an unexpected twist, blending everyday Americana with pop glamour.
In her caption, Rae expressed heartfelt gratitude for the overwhelming support “Diet Pepsi” received:
“I am overwhelmed with gratitude!!!! I can’t believe how many people are loving and connecting with ‘Diet Pepsi.’ Thank you everyone who made this wild vision come to life. Thank you to my best friends. Thank you to my team. And thank you to all of you for being open to receiving this special song and video. If you haven’t seen it yet, it’s a rideeeeee! Directed by the one and only Sean Price Williams.”
The “Diet Pepsi” single, released on August 9, 2024, marked Rae’s first solo endeavor since 2023. Collaborating with Columbia Records, she aimed to deliver the summer’s defining anthem. The accompanying music video, directed by Sean Price Williams, drew inspiration from a diverse array of influences, including Russ Meyer, Madonna, and Bruce Conner, resulting in a visually dynamic and eclectic presentation.
Rae’s promotional aesthetics and musical direction have often been compared to iconic pop figures. Fans and critics alike have noted parallels between her style and that of Britney Spears, particularly referencing Spears’ early 2000s era. In a June 2024 interview with Interview Magazine, Rae acknowledged Spears’ impact on her artistry, stating:
“Loving Britney is a massive part of my life.”
This homage to pop legends is further evident in Rae’s fashion choices. At the 2024 MTV Video Music Awards, she donned an all-white lingerie ensemble reminiscent of Madonna’s iconic “Like a Virgin” performance. Designed by Claire Sullivan, the outfit featured a feathered bra, matching panties, and a voluminous tulle skirt, seamlessly blending vintage pop references with contemporary flair.
Beyond her musical ventures, Rae’s influence extends into the fashion realm. Her bold wardrobe selections, both on and off the stage, have solidified her status as a modern pop diva. Collaborations with renowned stylists and designers have resulted in standout looks, such as the avant-garde Miss Claire Sullivan set at the 2024 MTV VMAs and a vintage Tom Ford-era Gucci gown at the Met Gala. These fashion-forward choices reflect her evolution from a TikTok personality to a multifaceted entertainer with a distinct and influential style.
In summary, Addison Rae’s “Diet Pepsi” campaign exemplifies her strategic blend of music, fashion, and social media prowess. By drawing inspiration from pop culture icons and infusing her unique flair, she continues to captivate a diverse audience, solidifying her position in the contemporary entertainment landscape. 
