rforming at the Super Bowl halftime show is a coveted opportunity for artists, despite the fact that they do not receive direct payment for their performance. National Football League (NFL) covers all production expenses, which can be substantial, often amounting to millions of dollars. Fostance, past halftime shows by artists like Shakira, Jennifer Lopez, and The Weeknd have incurred costs around $13 million. (tasport.com)
Trimary reason artists forego a performance fee is the unparalleled exposure the Super Bowl provides. Tvent consistently attracts a massive audience, with viewership often exceeding 100 million people. This vast reaoers performers a unique platform to showcase r talent to a diverse and extensive audience.
The benefits of this exposure are significant. Artists often expece substantial increases in music sales and streaming numbers following their perrmances. For examp,fter his halftime show, Usher saw a 550% surge in streaming numbers. (talksport.com)
In some cas, artists have evennsted their own money to enhance their halftime performances. The Weeknd reportedly spent over $7 million of his own funds to create a more elaborate stage setup for his show. (si.com)
In summary, while Super Bowl halftime performers do not receive a direct paycheck, the opportunity offers invaluable exposure and potential for increased music sales and streaming, making it a highly sought-after gig in the music industry.
