Former President Donald Trump’s campaign website is making headlines once again, this time for selling a controversial new item that critics are calling “disgusting” and potentially unconstitutional. The item in question? A Bible-themed product being bundled with political merchandise, blending religion with partisan politics in a way many legal experts and Americans find deeply troubling.
The product, known as the “God Bless the USA Bible,” is being promoted directly through Trump’s campaign-linked platforms. What makes it controversial isn’t just that it’s a Bible — it’s how it’s being marketed. Alongside scripture, the book reportedly includes copies of the U.S. Constitution, the Bill of Rights, the Declaration of Independence, and the Pledge of Allegiance, wrapped up in Trump’s signature branding. It’s being sold with patriotic and religious overtones — all while carrying the weight of a political campaign.
Critics argue the Bible is being exploited for political gain. More pointedly, some constitutional scholars are warning that this move walks a fine line — if not outright crossing it — when it comes to violating the First Amendment, which guarantees the separation of church and state. “This is the commodification of religion for personal and political benefit,” said one legal analyst on MSNBC. “It’s not only distasteful — it undermines the very documents he’s including in the product.”
Religious leaders have also chimed in. Reverend Al Sharpton blasted the product on social media, writing, “Selling the Word of God for campaign donations is spiritual malpractice.” Others worry it sends a message that God and patriotism are synonymous with a single political party, alienating religious Americans who don’t support Trump’s views.
Still, the item is reportedly selling well among his base, many of whom see it as a bold statement in favor of faith and national pride. In typical Trump fashion, the former president doubled down in a promotional video, claiming, “Our nation was founded on Judeo-Christian values. The radical left wants to erase that. We’re not letting that happen.”
But even some of Trump’s former allies are uneasy. A former aide who worked on Trump’s 2016 campaign anonymously told Politico, “He doesn’t read the Bible, and now he’s selling it? It’s a money grab, plain and simple.”
What makes the situation even more tangled is that the Bible is being sold through a third-party website, not technically part of the official Trump 2024 campaign store — allowing some legal wiggle room. However, the blurred lines between commerce, religion, and campaigning are raising red flags in watchdog circles.
This is not the first time Trump has drawn criticism for his use of religious symbolism. Many still remember the infamous Bible photo-op in front of St. John’s Church during the 2020 protests, when peaceful demonstrators were cleared from Lafayette Square. That moment drew ire from clergy and citizens alike, and today’s Bible sale feels to many like déjà vu.
As Trump continues his 2024 campaign, the Bible controversy underscores a familiar theme: blurring the lines between power, profit, and provocation.
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